A commercial building plays multiple crucial roles in a business’ day to day operations. From housing critical products to providing a point from which to offer services, a building should be kept in good shape so it can continue to function for as long as possible.
However, have you considered how the appearance of your building could be impacting business? The commercial masonry of your structure says a lot about you as a company, and there are a few easy things you can do to keep the brick, stone or concrete not only functioning well but looking good too.
Here are four ways to enhance your commercial masonry building’s appearance so you can attract more clients and make favorable impressions.
Invest in Tuckpointing
All of the individual pieces of masonry in your commercial building need to be held together—and most often, that’s going to be accomplished with mortar. Whether you have red bricks or gray stones, mortar keeps everything lined up properly so that the building’s weight is distributed correctly among all of the individual elements.
Without proper mortar, you’ll start to see cracks—and in the worst case, parts of the building can collapse under the pressure. Thus, taking care of your commercial masonry mortar is important for preventive maintenance.
It’s also a great way to revitalize the way your building looks. Tuckpointing involves replacing old, worn out mortar with new material. Not only does this keep your masonry in good condition, but it also creates crisp highlighting lines that contrast against the existing masonry. This gives the impression that your building is clean and professional.
Add Appealing Custom Features
The masonry that already exists on your building isn’t the only thing you have to work with when it comes to breathing new life into your structure’s appearance. Think about the customized features that you could add to draw attention to your building and improve both its usability and its first impression.
Can you create helpful and beautiful walkways leading to the door or through an area of greenery? Can you install new construction that features unique shapes or textures that speak to your business’ nature or values?
One of the nicest things about masonry options like concrete is that the material can be poured into whatever shape you need. That leaves you with plenty of customizable options that can both serve an important function for your property and boost visual appeal.
Maintain a Washing Schedule
Nobody likes to look at things that are dirty and caked in unsettling materials like algae and mold. One of the best things that you can do for your commercial structure is to keep it clean, both for aesthetic and functional purposes.
The easiest way to do this is to invest in a regular cleaning schedule that involves either professional power washing or pressure washing, depending on the climate and the specific needs of your business. Pressure washing is something that should be left to the pros, despite how appealing all of those viral internet videos make the DIY process look.
Using the wrong pressure, spraying too close or spraying for too long can cause permanent damage to your bricks and leave your building worse off than when you started. Power washing involves temperature control and even detergent, so choosing the right one is best left up to the experts.
No matter which variant is the right fit for your structure, regular washing prevents the buildup of unwanted or even dangerous materials on the outside of your structure.
This helps it to last longer, and it also maintains that crisp, clean color for your exterior that gives a good impression to visitors. If you spend time cleaning your building, customers will assume that you care about spending time on their problems and challenges too.
Keeping your mortar tidy and your bricks clean is a great way to give the impression that your company is organized and professional, but don’t be afraid to generate some contrast to draw people’s gaze to your business.
Think about what might happen if you varied the shade of your bricks or even used brick exclusively in certain sections of the building and stone in others. Contrast is naturally interesting, and it can help people notice your building among a sea of others.
Entrust Your Commercial Masonry Work to the Pros
If you feel like your commercial masonry building needs some revitalization, leave the task up to the pros. The experts at Waterproof Caulking & Restoration can help you to restore, repair and clean your masonry to leave a good impression on guests while simultaneously improving the longevity of your structure. Reach out to learn more or to schedule an appointment to get started.